An Incredible Hulk is a vivid green-colored cocktail made in equal parts of the fruit liqueur Hpnotiq and Hennessy brand cognac poured over ice. It is called after the green comic book superhero, the Hulk. The drink was created during a Hpnotiq launch event in New York City. A Hpnotiq worker saw many women but few men drinking his company's liquor because of the blue color. Victor Alvarez, a bartender at the restaurant, mixed Hennessy with Hpnotiq to cut the fruity flavor, resulting in a green drink that quickly became a hit.